About Murshidah

MURSHIDAH SAID is an international speaker and adviser of personal and corporate empowerment and transformation. A graduate of the National University of Singapore with a Bachelor of Arts Degree in Economics and Sociology in 1993, Murshidah runs successful businesses for more than 16 years expanding throughout Asia as well as teaching entrepreneurship to teenagers and adults.

Murshidah has over 10 years of personal grooming and image transformational training experiences to teenagers, corporate executives and government level executives. She was the founder of a convention organising and event management company that had organised over 150 projects spanning the Asia Pacific region (including Hong Kong, Seoul, Beijing, Sydney) since 1993.

Back in 1995, Murshidah was the youngest appointed Conference Manager heading the Asia Pacific Conference Department team in less than a year. In 1997, she was appointed the Conference Consultant for the Multimedia Supercorridor Conference upon appointment as the emcee for the global IT convention in 1996. She had organized major events like ITS Malaysia in 1998 with Advanstar Communications from USA, and helped IT companies with their PR efforts between 1998-2004. Some of the renowned companies she had worked with include Sun Microsystems, ECS Malaysia, ZD Events, Epicor and Porter Novelli. Murshidah went on to discover her passion of empowering people and helping them to excel in their lives. through personal coaching to individual and empower them to take personal action to transform themselves and their lives.

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Murshidah is a certified Neuro Linguistic Programming Practitioner and Life Coach recognised by the American Board of NLP, NBPES and NLP University (USA). She is also a certified Advanced Law of Attraction Practioner issued by Global Sciences Foundation (USA). She is also trained in the areas of Accelerated Learning and whole being learning to achieve better education for participants.

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Murshidah is the Singapore envoy for Rootwommers, a word of mouth marketing consultancy and platform for entrepreneurs where she works with businesses to increase profits through systemised word of mouth marketing. She works and coaches entrepreneurs to increase profits and business through the power of networking, word of mouth, values and the Laws of Giving and Gratitude.


Murshidah is an active advocate in helping the marginalised groups of people in Malaysia which includes the homeless, sex workers, runaway teens, abused women and children, those living in poverty. She conducts regular visits to raise awareness of the people in need and conducts street feeding activities to reach out to the homeless. She works with NGOs to conduct Mindset Change programmes for the people in need as well as for the volunteers and counselors. She sits in the Economic Committee of Baitul Fiqh, a shelter for women in Kuala Lumpur.


Murshidah has an 8 year old daughter, and is a business partner with her husband who is also her life coach. An avid traveler and adventurer, she has explored Europe, Middle East, South Africa, USA, Asia Pacific and Australia alone on a backpack as well as with a small group of like-minded friends. Murshidah is resourceful and jovial and participants of her workshops are guaranteed of lively and fun sessions where they learn to expand their social skills and perform beauty and life makeovers. Her love for learning, colours, music, dance and movies are brought into the workshops that she conducts.


“My most heartfelt thanks to you for having been an inspirational practitioner of AL. The 2 1/2 day program has opened my eyes and heart to a new beginning… I have made a promise to myself to embark on this great journey of loving and respecting myself, family and everyone and things around me!!! I look forward to joining you and Murshidah in the journey of making the world a better place!!! Love and Respect."

- Zelda M. I (Teacher, Singapore)

"I have attended many courses and I never expected the Secretarial Skills Course you conducted to be this good. It’s very different from other workshops I’ve been to. I have learnt so much more than I expected. Thank you!”

- Haslina Jamir, Secretary, Percetakan Nasional Malaysia Bhd.

“This motivational speech by Pn Murshidah made me realize that being sad or down won’t help me at all. I regain my spirit as I’ve learn from her that a human’s spirit is the most strongest form of power source we have. From now on I’ll think positive, smile a lot and be the best that I can be. Repeated words last longer, and so I will repeat positive things to myself. I feel happier and lighter, much more than I was before this program. Thank you Pn Murshidah”

- Amiza, student of UKM

“Your grooming course is the best course I have ever attended. It has really impacted me to change internally and externally. Thank you Pn Murshidah”

- Director, KPTM

“The best session of the orientation programme!”

- Houseman, HUKM

“The route to success is by faith and talent. Thank God! You have both, and you have touched me”

- Prison inmate, Singapore